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Solutions · Direct bookings

63% of your bookings pay a toll. Win it back.

OTAs capture 63.4% of independent hotel bookings at 15–28% commission (25–42% real cost). Moving 15 points to the direct channel saves hundreds of thousands a year. This is the solution that does it.

WONDA's direct bookings win back the commission the OTA takes today: an agent answers every booking, group or event enquiry in under 5 minutes, and the system captures directly with your own forms, email marketing, quote follow-up and remarketing. Every direct booking recovered saves 15–28% in commission. It's hotel business operation, never a front-desk chatbot.

Direct answer block · GEO
The cost of not fixing it

What the OTA costs you today.

63.4%of independent hotel bookings are captured by an OTA.
15–28%of commission per booking, with a real cost of 25–42%.
€195–315Ka year recoverable by moving 15 pts to direct (a €3M hotel).
Sources: hotel distribution reports · WONDA analysis · 2026
How WONDA operates it

How we move bookings from the OTA to your channel.

Multilingual agent

A direct reply in seconds

Every booking, group or event enquiry answered before the competition, in the guest's language.

Your own capture

Forms + email marketing

A direct channel with quote follow-up and your own remarketing, no intermediaries.

Group CRM

High-value sales, with a system

Groups and events with a pipeline and proposals, where the margin the OTA doesn't touch lives.

AI booking

Ready for the emerging channel

Conversational and data infrastructure ready for the AI-agent booking channel, zero commission.

What the install includes

What we install and operate.

A direct-capture operation built on your brand, not one more intermediary.

Multilingual booking agent

Every booking, group or event enquiry answered in under 5 min.

Operated

Your own direct capture

Booking forms and landing pages with no intermediaries and no commission.

Operated

Email marketing and remarketing

Your own database and quote follow-up through to confirmation.

Operated

Groups and events CRM

Pipeline and proposals for high-margin corporate sales.

Operated

Ready for AI bookings

Conversational and data infrastructure, at zero commission.

Operated

Direct vs OTA dashboard

Channel mix and commission saved, month by month.

Operated
Three-storey residential building surrounded by garden at sunset
The direct channel

Fifteen points of direct bookingare worth hundreds of thousands a year.

OTAs take between 15 and 28 % in commission, with the real cost closer to 42 %. Every booking that comes through your own channel stays whole in your account.

The wedge · hospitalityResult clause

Every direct booking recovered takes 15–28% back from the OTA.

The system pays for itself with a handful of bookings a month. The argument is visceral for any hotelier: it's margin you're already giving away.

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Which industries it applies to

Who this solution is for.

Come in through your industry: there you'll see the wedge, the guarantee and the install order.

Don't see your exact case? In 30 minutes we'll tell you which layer we switch on first in your operation, and what it's worth.

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Mini-case

The before and after.

Illustrative · expected pattern

From handing bookings to the OTA to capturing directly.

The pattern we'll document with the first founder cases: a boutique group that handed most of its bookings to OTAs starts capturing directly with immediate response and its own marketing.

63%BOOKINGS VIA OTADirectNO COMMISSION
25–42%REAL OTA COSTRecoveredTO YOUR MARGIN
ManualGROUP QUOTES<5 min24/7
The modules behind this

What gets switched on in the platform.

This solution isn't an abstract service: they're concrete modules of the WONDA platform, installed and operated by our team.

The platform isn't sold or licensed: it's operated for you as part of the service.

See the whole platform
Frequently asked

What people ask before booking.

Is this a guest chatbot?

No. We operate direct booking capture and group sales behind the desk. Guest messaging is a different category; it can coexist with whatever you already use.

How does it reduce OTA dependency?

By replying directly before the OTA does, with your own forms, email marketing, quote follow-up and remarketing. Every direct booking saves you the commission.

How much can I save?

Moving 15 points of bookings from OTA to the direct channel saves roughly €195,000–315,000 a year in a hotel with €3M of revenue. The diagnostic calculates it with your data.

Does it work for groups and events?

Yes. The agent quotes in seconds and the CRM operates the pipeline for high-margin corporate sales.

Do I need to integrate my PMS or channel manager?

Not for this wedge: direct capture and group sales live outside the PMS. Integrations get evaluated if a client's case justifies it.

What about the AI booking channel?

Independent hotels with conversational and data infrastructure in place are best positioned to capture it, at zero commission. WONDA leaves you ready.

Every month you wait, the OTA takes your margin.

The diagnostic calculates, with your numbers, how much you win back by moving bookings to the direct channel. Creditable toward install.