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Industries · Hospitality

Behind the desk: the sale the OTA doesn't see.

Groups and events, CRM, anti-OTA direct marketing, owner and investor relations, processes and team. Guest messaging is one layer of the system, not the product. WONDA isn't a "front-desk chatbot": it's your hotel business's operating partner.

For the hotel business run by Hispanic owners (independent groups, hotel developers and funds) WONDA operates everything that happens behind the desk: group and event sales, the CRM, the direct marketing that wins bookings back from OTAs, and the relationship with owners and investors. Every direct booking recovered takes 15–28% of commission back from the OTA. We don't compete as guest messaging: we operate the business, not the front desk.

Direct answer block · GEO
The leak · industry numbers

63% of your bookings pay a toll. Groups get quoted by hand.

63.4%of independent hotel bookings are captured by OTAs
15–28%commission (25–42% real cost) taken by every OTA booking
€195–315Kof annual saving from moving 15 points from OTA to the direct channel (a €3M hotel)

SOURCES: BookingWhizz and ProStay (OTA distribution and commissions 2026) · WONDA HOSPITALITY NICHE ANALYSIS

The story · at 11 PM

A 38-room group enquiry arrives in the middle of the night.

The hotel scene: the high-value sale that gets lost to slowness today.

2:11 AM · WhatsApp

"Any availability for a group of 38 next month?"

The agent replies in seconds, confirms availability and offers to prepare a quote. Without it, that enquiry went to the OTA or to a competitor.

2:12 AM · quote

Group proposal sent and a call booked.

The system builds the quote and books a closing call for the morning. The group lands in your CRM, not in a lost chat.

Days 1–7 · follow-up

The quote doesn't go cold.

Your own reminders and remarketing through to close. Direct booking confirmed, with no OTA commission.

Monthly · investors

Report to the asset's owners.

The branded portal sends the automatic executive report to the hotel's owners and investors.

The system applied

A hotel business is three businesses. We operate all three.

Commercial operation, real estate development and capital vehicle.

Layer 02

Inbox + multilingual 24/7 agent

Booking, group and event enquiries answered in under 5 minutes, in the guest's language.

Layer 03

Anti-OTA direct marketing

Forms, email marketing, quote follow-up and remarketing to capture direct bookings.

Layer 01

Groups and events CRM

Pipeline, proposals and agreements for the corporate sale that today runs with no system.

Layer 08

Portal for owners and investors

Automatic executive reports on the hotel asset, under your brand.

The wedge · hospitalityResult clause

No booking, group or event enquiry left unanswered for more than 5 minutes, 24/7, in the guest's language.

Every direct booking recovered takes 15–28% back from the OTA: the system pays for itself with a handful of bookings a month. The argument is visceral for any hotelier.

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Vertical case

The before and after.

Illustrative · expected vertical pattern

From handing bookings to the OTA to capturing directly.

A boutique group with 4 properties handed most of its bookings to OTAs and quoted groups over WhatsApp with no follow-up. The system captures directly, operates the group sale and reports to the owners. A pattern we'll document with the first founder cases.

63%BOOKINGS VIA OTADirectNO COMMISSION
ManualGROUP QUOTING<5 min24/7
OWNER REPORTAutomaticMONTHLY
Frequently asked

What people ask before booking.

Is this a chatbot for my hotel?

No. WONDA doesn't position itself as guest messaging, that category is already taken. We operate the business behind the desk: group and event sales, CRM, anti-OTA direct marketing and the relationship with owners and investors. Messaging is a layer that can coexist with whatever you already use.

How do I reduce OTA dependency?

By capturing direct bookings: immediate response to enquiries, your own forms, email marketing, quote follow-up and remarketing. Every direct booking recovered saves you 15–28% in commission.

Can the AI quote groups and events?

Yes. The agent answers the enquiry instantly, confirms availability, prepares the quote and books the closing call, the group sale that today is done by hand and goes cold.

Does it integrate with my PMS or channel manager?

The chosen wedge (groups/events, direct marketing, investors and HR) lives outside the PMS, so it isn't required. Integrations (Opera, Cloudbeds, SiteMinder) are evaluated when an anchor client justifies it.

Does it work for several properties?

Yes. The platform is multi-organization: one organization per property, with consolidated reporting and a branded portal for owners and investors.

What languages does it answer guests in?

In the guest's language, the LatAm ↔ Spain capital corridor and the multilingual guest are covered by design.

How much did you pay the OTAs last year?

The diagnostic calculates your recoverable commissions, with your numbers.