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Marketing · Smart forms

A form that answers on its own.

Capture that qualifies on submit, routes to the right owner and fires the agent's reply in seconds. Not an inbox somebody checks when they can.

What the visitor answers decides who handles them and with what message.

WONDA's smart forms capture, qualify and route at the very moment of submission: the contact enters the CRM with their source and their intent, and the agent replies in seconds on their preferred channel. The Express X-Ray on this site is a live demo of the module running in production.

Direct answer block · GEO
01What it solves

A form submitted and unanswered is worse than no form.

It creates an expectation nobody meets. And the visitor has already gone to get a quote elsewhere.

Job 01 · Reaction

The form lands in an inbox somebody checks tomorrow.

Hours usually pass between submission and the first reply, exactly the time the prospect spends requesting quotes from two other places. Here the submission fires the conversation: the agent writes over WhatsApp or email in seconds, with a reply relevant to what the person just said. The expectation gets met while it still exists.

Automatic reply in seconds, not an acknowledgment receiptRouting to the right owner based on the answersInstant creation in the CRM with source and campaign
From the submit click to the conversation: seconds, not hours.
Job 02 · Qualification

Not everyone who fills it in is worth the same

Conditional questions that adapt to the answers, and a score that decides whether the case goes to a human now or into nurturing. The sales team receives what's hot and stops wasting time filtering.

Job 03 · Friction

Every extra field is people leaving

Short forms that fill themselves with what's already known about the contact, with grid options instead of dropdowns and with visible progress. Asking less and knowing more isn't a contradiction.

Job 04 · Attribution

"We don't know where this client came from"

Source, campaign and content stay tied to the contact without depending on somebody pasting the parameters correctly. When the client closes, you know exactly what brought them.

02The difference

Who does what, from day 1.

This isn't a feature you learn to use: it's work that stops being yours, with an explicit split of responsibilities.

Split of responsibilities · Smart formsIn force from day 1 of operation
The agent

Qualifies and replies

  • Scores every submission with your commercial criteria
  • Replies in seconds on the contact's channel
  • Creates the record with source, campaign and intent
  • Routes to the right owner or into nurturing
Your team

Handles what's hot

  • Receives only the cases that deserve a person
  • Defines what gets asked and what scores
  • Adjusts the criteria when the market changes
  • Closes with the context already prepared
The WONDA team

Designs and optimizes

  • Builds the forms with your brand and your logic
  • Measures field-by-field abandonment and cuts friction
  • Tests variants and keeps the one that converts
  • Reports capture, quality and conversion by source
03What it works with

The form opens the door. Somebody has to be behind it.

No module operates alone. These are the ones closest to it, and the channels the work goes out through.

Web formLanding pagesLink in BioWhatsApp BusinessEmailInstagram
05Typical scenario

The numbers of a real operation.

This very site · Express X-Ray

The live demo is the one you're using.

The Express X-Ray on www.wondaos.com runs on this module: it captures, qualifies, creates the contact and fires the agent's reply with no human intervention. It's the most honest proof we can offer, even WONDA's free tier runs itself.

The change, measured
Time to first reply<60 s
Submissions entering the CRM qualified100%
People involved in the process0
Source and campaign attributedautomatic
Illustrative scenario built from WONDA's operating patterns. Published cases, with audited figures, are added under cases.
Frequently asked

What people ask about the forms.

Can I put them on my current website?

Yes, as an embedded snippet or as a hosted page on your domain. You don't have to rebuild the site to start capturing properly.

What happens to the forms I already have?

They get connected if they work. What almost always changes isn't the form but what happens after submission, which today is usually nothing.

What about consent and privacy?

Consent is collected and logged with a timestamp, and the applicable legal information is reviewed per country during install. Opt-outs are honored across all channels at once.

Why not use native dropdowns?

Because they convert worse on mobile and hide the options. We use grid selectors with a visible label and sub-label: you see everything at a glance and choose with your thumb.

Can I build a long form if I need one?

Yes, with visible progress and conditional logic so each person only sees what applies to them. A well-built long form converts better than a short one that asks the irrelevant.

How long does your form take to get answered today?

The diagnostic measures it for real, by submitting one. It's usually the most uncomfortable and most useful moment of the meeting.